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Digital signage and media
When customers are waiting for service, screens bearing relevant information can inform and entertain. Research has shown that screens with the right content bring significant benefits:
- 50% reduction in perceived queuing time
- 8-15% uplift in sales
- 50% increase in consumer satisfaction
Q-Matic has a dedicated division that consults, creates, manages and delivers content that is situation relevant, adding real value to customers’ waiting experience. The right content will be a formula that's unique to businesses and the division has the tools to create that formula.
Today's marketing-savvy shoppers increasingly expect more than just a big screen, in- store display to entertain and inform. A TV advert on loop is simply not enough to engage and attract customers. Content that is relevant and inspiring not only reduces the perceived waiting time, but it can inform and entertain consumers or even change their behaviour. For example, the right content can be used to encourage low-value transactions to be carried out online.